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As Manager of Performance Creative, I developed and managed a systematic approach to creative testing and optimization across multiple digit...

Role:  Associate Manager, Growth Creative Strategy Timeframe:  New Year Sale Campaign Challenge Heading into the new year, our goal was to d...

Role:  Associate Manager, Growth Creative Strategy Timeframe:  Black Friday Cyber Monday (BFCM) Challenge I stepped into leading creative st...

The primary goal of the campaign was to drive engagement and conversions through a cohesive set of assets tailored for social media platform...

I was tasked with designing a pop-up for Ritual.com’s account dashboard, aimed at communicating the optionality of subscription cadences to ...

I noticed that our current campaign for Ritual's Stress Relief wasn't performing well. However, I observed many of my coworkers s...

To honor Pride Month, Ritual planned a special event on June 14th—a Pride Panel aimed at fostering internal conversation and sharing valuabl...
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