The primary goal of the campaign was to drive engagement and conversions through a cohesive set of assets tailored for social media platforms, including Meta (Facebook & Instagram), Pinterest, and TikTok. The deliverables needed to align with the brand’s high standards while promoting product-focused messaging in creative, engaging formats.
The UGC ads were designed to focus on specific product bundles, highlighting capsule shots, b-roll footage, and influencer-style content to promote engagement. The UGC format was selected for Meta and Pinterest to capitalize on social proof. These videos featured capsule close-ups, lifestyle shots, and authentic messaging from influencers and everyday users. The content emphasized a relatable and trustworthy approach, adhering to the brand’s high standards.
I managed the entire post-production process. I shot and produced content that aligned with the brand’s vision for Meta, Pinterest, and TikTok. Additionally, I wrote copy for UGC ads and animated GIFs using After Effects.
Some of the ads I created
Social Assets: