Objective
The primary goal of the campaign was to drive engagement and conversions through a cohesive set of assets tailored for social media platforms, including Meta (Facebook & Instagram), Pinterest, and TikTok. The deliverables needed to align with the brand’s high standards while promoting product-focused messaging in creative, engaging formats.
The campaign required a multi-channel approach, with the following deliverables:
48 GIF Ads (Meta only)
Animated assets to promote engagement across Meta platforms. The goal was to increase visibility and engagement, leveraging animation to highlight product features in a dynamic way.
30 UGC Bundle Video Ads (for Meta & Pinterest)
The UGC ads were designed to focus on specific product bundles, highlighting capsule shots, b-roll footage, and influencer-style content to promote engagement. The UGC format was selected for Meta and Pinterest to capitalize on social proof. These videos featured capsule close-ups, lifestyle shots, and authentic messaging from influencers and everyday users. The content emphasized a relatable and trustworthy approach, adhering to the brand’s high standards.
Platform-Specific Creative Adjustments: The campaign needed to adhere to different ad specifications and guidelines across platforms. For instance, TikTok’s limitations on single-capsule shots required the creative team to redesign visuals to feature both the capsule and the bottle.
Time Sensitivity: There was a tight turnaround to develop, design, and deliver high-quality assets that were on-brand and effective across all platforms.
My role
I collaborated with the Senior Growth Manager to develop and execute the campaign’s creative strategy, leveraging insights from top-performing ads to create high-impact concepts. As the sole video editor, I managed the entire post-production process. I shot and produced content that aligned with the brand’s vision for Meta, Pinterest, and TikTok. Additionally, I wrote copy for UGC ads and animated GIFs using After Effects to enhance engagement. My commitment to delivering high-quality assets on time contributed to the campaign’s overall success and demonstrated my ability to effectively support growth initiatives.
Some of the ads I created
Social Assets: