My Role: On Set Videographer/Director, Video Editor, Motion Graphics Designer
Art Direction - Kasha Killingsworth
Photography: Kat Borchart
Stylist: Sandy Phan
Hair and Makeup: Caitlin Wronski
Set Design + Prop Styling: Shelby Kay
Over 95% of pregnant women aren't getting enough Choline from their diet alone, and most prenatal vitamins contain little to no Choline. This crucial nutrient is essential for supporting cognitive function in developing babies.
Ritual's Natal Choline, in a clinically-backed form, supports babies' cognitive function from infancy to early childhood when taken during pregnancy. It improves information processing speed in the first year of life and promotes sustained attention.
The Campaign: Every Stroke of Brilliance
Our goal was to spotlight this vital nutrient in Ritual's unique style. We aimed to celebrate the creativity of new life with a colorful exploration of fetal brain development.
We chose to skip traditional developmental milestones and instead celebrate the in-process masterpiece of a child's developing mind. The campaign emphasizes that while Choline is a trusted tool for supporting brain development, growing humans is an art, not a perfect science.
The campaign visuals blend scientific accuracy with artistic expression, showcasing the beauty and complexity of fetal brain development through vibrant colors and abstract representations.
I was responsible for:
Directing talent and capturing high-quality video footage on set
Editing raw footage to create compelling narrative sequences
Designing and implementing motion graphics to visualize complex scientific concepts in an engaging, artistic manner
Ensuring all visual elements aligned with Ritual's brand identity and campaign message
Impact:
This campaign successfully raised awareness about the importance of Choline in prenatal nutrition while positioning Ritual's product as a key solution. By blending scientific information with artistic visuals, we created a memorable and impactful launch for Ritual's Natal Choline supplement.
Paid Media Assets:
Social Assets: