Industry Blame
Objective: To drive more sales for Ritual, by showcasing the advantages of their supplements that are safe, effective, and backed by science. To achieve this objective, we used an industry-blame sales sequence, to help build trust and credibility with customers, showcase the industry challenges, and position Ritual as the solution, by providing the benefits of their supplements.
I wanted to effectively integrate a copy-heavy narrative into the ad campaign while keeping the viewer engaged without overwhelming them.
3 Myths
This ad campaign was successful in educating potential customers about the benefits and possible misconceptions surrounding multivitamin use, and positioning Ritual's multivitamins as the best choice for those who want high-quality and effective supplementation. By using a facts and myths structure, the ad effectively addressed common misconceptions and provided accurate information about the benefits of multivitamins. The campaign helped to strengthen Ritual's brand as a trusted source of high-quality health supplements.
UGC
Rose is a 32-year-old working professional who values her health and likes to take her supplements on the go before breakfast. She cares about what's inside her supplements and wants to make sure she's getting high-quality ingredients that are beneficial for her body.
Through the use of a relatable user testimonial and a clear feature/benefit sales sequence, the ad effectively communicated the value of Ritual's multivitamin and how it fits into the daily routine of a busy working professional.
4 Reasons Why
The ad features user testimonials from individuals who use Ritual's protein powder as part of their fitness routine. The ad also highlights the key features of Ritual's protein powder. The ad also emphasizes the convenience of Ritual's products, highlighting how easy it is to get them delivered straight to your door.